Ranked fifth in the Fortune 500, General Electric has an arsenal of world-class businesses within its family. GE Power is one of them—a world leader in power generation technology and services. When they needed an interactive CD that would reel in the big deals, they called Bravo Zulu.

The CD they were using fell victim to some common pitfalls. It wasn’t poorly done. But it didn’t engage and persuade the viewer the way true interactive should.

The script gave a pretty good demo of their products and services. But it had the same problem many salespeople have—it was too self-centered. Prospects are only topically interested in how many millions in sales your business unit did last year.

They want to know how your business can effect positive change in their own lives. And our creative team's experience made us the perfect design firm for the job.

Based on the target audience, the script and storyboard were reengineered to be more engaging, economical and informative. And the CD itself was reshaped. The disk was moved from a letterhead-like business card CD to an impressive frontal view of a gas turbine—complete with whirling blades.

In addition to the general marketing leave-behind, we also did a CD for GE’s LM-6000 product, the world’s most efficient gas-turbine aircraft engine.

The result? Weapons that gave their sales force the support they needed to attack their sales quotas.

Does your sales force need help breaking quotas? Contact us.