Headquartered in Houston, Texas, Marathon is the nation’s fourth largest integrated oil and gas company. Engaged in the worldwide exploration and production of crude oil and natural gas, as well as the domestic refining, marketing, and transportation of petroleum products, its operations span four continents. In 2001, Marathon’s revenues exceeded $33 Billion.

In January 2002, the separation of former parent company USX Corporation into two independent businesses made Marathon Oil Corporation a standalone energy company on Wall Street. This called for an overhaul of Marathon’s website to communicate its dynamic focus on growth. Enter Bravo Zulu and SAM, our industrial-strength content management solution.

SAM gives Marathon’s public affairs executives the ability to modify the website's content themselves—without relying on IT or programming knowledge. Moreove, it enables them to publish on demand. As a result, the site is always up-to-date, look great, and performs even better.

In another major initiative, Bravo Zulu helped Marathon redefine its internal communications as well—bringing valuable insight regarding usability and information architecture to over 25 intranet sites—and counting. Before Bravo Zulu, no two sites on Marathon's vast intranet looked or navigated the same. Every time an employee visited a new microsite, they had to learn how to navigate it—and more than likely relearn it the next time they visited. Too, lots of money and effort was being spent across the enterprise devising and maintaining these unique designs. Today, microsite owners choose one of three templates—all of which share similar branding, organization, labeling and navigation—and are deploying content within hours, not days or weeks. The result is more efficient communications, and a more efficient company overall.

Need an enterprise-wide content management for your online communications? Contact us.