Shell Employees Federal Credit Union (SEFCU) is a not-for-profit financial organization. Their directive was to increase Web traffic and promote online banking. Their weapon of choice? FlashTM.
With their website's "birthday" approaching, SEFCU wanted something special. After a little creative legwork and a thorough review of their marketing plan, we delivered an awesome promotion entitled “Mission Possible”.
Our creativity and knowledge of the credit union industry won them over even before the project's kickoff.
Playing off of the ‘60s TV series—and more recent films starring Tom Cruise—the piece featured a game that caught users’ attention. Like the original Mission Impossible, it involved suspense, action and blowing things up.
Users registered for the game. When they were finished, they were presented with a page on SEFCU’s current promotions—special interest loans, affiliate promotions, etc.
The results were dynamite. We created a special Web page for it, enabling us to track the amount of traffic generated by the promotions.
They liked it so much, in fact, that we did another for their next birthday. This one was conceived when the reality-TV show Survivor was in its hay day. Like the show, players voted different characters “off the island”. Each character was associated with a travel destination, and players could “vote off” destinations. So not only did the promo give away a trip, but it also let the players choose their destination!
The project was such a success that we did several more pieces for SEFCU including a Christmas piece, a Mardis Gras piece and a Summer Fling piece—all with a flair for fun and dynamite Flash animation. That year, the California Marketing Association gave two of these pieces gold and silver awards in their Alternative Media category. We also provided SEFCU’s quarterly print newsletter.
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