Trade-Ranger is the world's only eProcurement marketplace serving the oil and gas and chemical industry. The company connects buyers and suppliers in the upstream, downstream and retail energy sectors, allowing them to do business with each other through a single, secure independent channel.
Keeping content fresh in such a dynamic environment is challenging—especially when you're serving up content in four different languages. In 2002, the marketing executives at Trade-Ranger realized that their home-grown solution was a little lacking. "Our in-house content management system made updates, artistic and subject coordination impossible; we had an ineffective and totally inflexible site." says Cindy Hassler, Vice President of Marketing and Communications.
Bravo Zulu worked closely with Trade-Ranger to develop a new information architecture that improved on the existing site's organization, navigation and labeling systems. This was quickly accomplished with a series of interviews and a custom usability test plan that informed the final design process.
Now Trade-Ranger marketing professionals have taken control of their site. 'Thanks to our new templated design and SAM, implementation can be executed quickly, and in four different languages," says Ms. Hassler. "Resource appropriation is also much more efficient with SAM, allowing a single technical writer with no programming experience to manage our site. When our internal resource is unavailable, the tool can easily learned and managed by others, both internally and externally. the tool is simple to understand and can be used almost immediately."
Building a robust Web content management system that people can actually use is no small undertaking. Bravo Zulu's SAM is a scalable, affordable, quickly implementable solution. Contact us today about building one for you.
